Users or “pinners”, can organize, share images/videos from around the Internet and search for them as well. Pinterest is a social media site that is based on the idea of sharing visuals. Pinterest is almost the same as Instagram it’s all about visuals so make sure you share only high-quality images.On Pinterest, you have a higher chance of getting people to click through to your site from Pinterest, than say, Twitter.The best thing about Pinterest is that it allows you to share ideas and inspire others like no other social platform.In fact, Pinterest only comes second to Facebook in terms of generating social media referral traffic to websites linked from it.īefore we look into the why and how of Pinterest marketing, let’s first look into… Using Pinterest for business is perfect to help reach the target audience and funnel targeted traffic back to the site. Since the site is visually appealing (which happens to be its USP) and can actually be considered as a visual search engine. This social network also boasts over 322 million Pinterest profiles as of 2020. Pinterest, as of today, is the fifth most used social media platform with an estimated 700 million visitors a month. Which could be one of the reasons it isn’t taken seriously by many small and medium-sized businesses, especially the B2B ones.īut not leveraging Pinterest marketing strategy is a mistake that your business cannot afford to make.īecause if you’re ignoring Pinterest while using other social media marketing methods, you’re most definitely leaving money on the table. …underrated social media platforms available for marketing – Pinterest.Įven though 40% of new Pinterest users are men, it’s commonly seen as a female dominated platform. However, if you can think out of the box and use a dash of creativity, your business can benefit from one of the most… The reason these social networks are popular amongst marketers is because they work.
When it comes to social media marketing, the first site that comes to mind is obviously Facebook, followed by Twitter, Instagram, etc.
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