"We are going to have more leagues than just NFL.com" Even so, the NFL app became the top app to be used in the Xbox One's Snap mode, and with a update for the 2014 season set to be released in late August, Microsoft is doing its best to make a stronger argument for the app. And the Xbox One introduced a new paradigm with its TV functionality, where football fans could Snap the NFL app alongside a live game - the console experience itself was something that people had to become accustomed to. Microsoft made a major push for the app's integration with NFL.com fantasy football, but fantasy players fall into a routine very quickly and can be reluctant to change it up so far into the season.
But other people, it's harder to do," said David Jurenka, director of sports at Xbox Entertainment Studios, in a presentation to Polygon last week. And when you introduce something so fundamentally new in week 12, the hardest-core people latch onto it and love it and give feedback, and it's great. "People establish their behaviors and habits early on in the season. The app remains one of the major pieces of the company's multi-year partnership with the NFL, and Microsoft is making some important improvements this year to make it more viable and attractive. Microsoft debuted its NFL on Xbox One app 12 weeks into the 2013 NFL season, a late arrival that limited the app's potential.
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